— We believe football clubs deserve better.
World’s first
Horizontal Multi Club Ownership
A true platform business that leverages the combined strength of 10-20 equal partner clubs to create unprecedented value and growth opportunities.
How we
Can help
Digital Transformation
You'll gain access to Club OS™, our digital operating system that connects every part of your club: fan engagement, ticketing, e-commerce, content, scouting, and performance data. It's like Microsoft 365 for football clubs.
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Commercial Growth
Through Estrella’s horizontal network, you’ll participate in multi-market sponsorship deals, group-wide partnerships and global brand collaborations. Together, we create commercial opportunities no single club could achieve alone.
Sporting Excellence
From advanced scouting tools and video analysis to GPS tracking and medical insights, Club OS™ helps your football department make smarter decisions and improve performance on the pitch.
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AI-Powered Insights
Just as Microsoft Copilot helps businesses work smarter, our vision for Club OS™ includes AI that answers football-specific questions like:
“Which under-23 players meet our speed and match criteria?”
Shared Services, Lower Costs
Picture your club operating efficiently at the local level, while Estrella’s central team takes care of data analytics, marketing support, financial integration, and technology development. We handle the complex work behind the scenes so you can stay focused on performance and growth.
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Why
join us
By joining Estrella Football Group, your club:
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Maintains its local identity, name, colours and history.
02.
Gains access to world-class digital tools and expertise.
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Becomes part of a global network that multiplies commercial reach.
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We're not simply investing in clubs. We’re inviting you to help shape the future. Together, we’ll redefine what it means to be a football club in the digital age.
Imagine your club thriving: financially, competitively and commercially, as part of a powerful international football network. Not just competing week to week but shaping the future of global football. At Estrella Football Group, we’re building the world’s largest Horizontal Multi-Club Ownership (MCO) platform.
OUR
Clubs
Our
Team
Our leadership combines world-class expertise in from football operations to commercial development and marketing.
